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Wow, Google Goggles.

Anybody tried this out yet?

Amplifyd from www.google.com

Use pictures to search the web.

A picture is worth a thousand words.No need to type your search anymore. Just take a picture.

Find out what businesses are nearby.Just point your phone at a store.

This is just the beginning - it’s not quite perfect yet.Works well for some things, but not for all.

Your pictures, your control.Turn on ‘visual search history’ to view or share your pictures at any time. Turn it off to discard them once the search is done.

Your pictures, your control.Read more at www.google.com
 

The cloud goes social

Interesting developments from Salesforce.com

Salesforce.com gets social


CEO Benioff goes from “cloud” to crowd.

Benioff chats about Chatter. Photo: Salesforce.com

Marc Benioff, the man who invented cloud computing at least as much as Al Gore invented the Internet, is pushing a new idea. It’s called Chatter, a mashup of Facebook and Twitter for the workplace that his company, Salesforce.com (CRM), plans to begin selling next year.

The reason Benioff is jazzed about Chatter is that it represents an opportunity for everyone in the corporate world to use Salesforce.com software, not just salespeople. Chatter gives all employees the ability to broadcast and tune in to people in their own company, much in the way the two buzziest social-media sites enable communication among groups of like-minded people and, more specifically, their friends. “Twitter and Facebook have opened the door to the enterprise world to  walk through,” says Benioff.Read more at brainstormtech.blogs.fortune.cnn.com
 

Jeff Goodby turns his house into a book of poetry. Check it out.

Amplifyd from poemhouse.org

Could a house be a book? Would words be different if they were five feet high and printed on an emotional symbol of domesticity?

Is this idea a violation? And if so, is it a violation of the house or the words?

The home on Oak Avenue in St. Helena, California, is one of the most charming late Victorian houses in the Napa Valley. Built by a German family in 1892, it was at its birth a tribute to the optimism and elegance of what might be the most fertile time in English and American literary history - the era of Tennyson, Woolf, Eliot, Stevenson, London, and Bierce (the last three lived for a while in the Napa).

Here, in the summer of 2009, Oakland visual and media artist Jeff Goodby has covered the Oak Avenue house with a series of enigmatic words, set in a typeface designed in the 1760s by John Baskerville. The effect is a combination of Harry Potter and Andy Warhol and has challenged the meaning of home and book alike.

The installation is expected to remain in place until mid-September.

Read more at poemhouse.org
 

Record Year at the Economist?

A strong POV, investing in smart marketing around customer insights during a downturn leads to record circ and profit. Who would have thought it?

Amplifyd from www.foliomag.com
FOLIO:: How, in your position, do you feel you’ve contributed to the magazine’s success?

Press: We have a renewed focus on data and customer insight to inform new segments and channels. Finding new customers for us is not as simple as targeting a demographic, but rather tapping into a psychographic, as what ties our readers together is their thirst for ideas and knowledge. To find these “ideas people” we have tried to instill a culture that allows for bold and calculated risks, with the understanding that sometimes we won’t get it right, but that overall we will grow by seeking and executing new ideas.
Read more at www.foliomag.com
 

Craig Feruson nails it. Thanks to @AdContrarian for the link.

No Commentary

Amplifyd from adcontrarian.blogspot.com
He’s right — it’s all our fault.

See more at adcontrarian.blogspot.com
 

Wow. This is well done. United Breaks Guitars.

I’m guessing it’ll be over a million by COB today….

Amplifyd from blog.ragan.com

Angry at United, musician uses Web video to ‘strike chord’ with airline

<DIV id=”entry-” class=”entry”>

Update Appended

Uh-oh. United is facing a potential PR firestorm, thanks to poor customer service, YouTube and a fed-up musician.

Last year, Dave Carroll and his band Sons of Maxwell were traveling from their homes in Canada to a concert in Nebraska. During a layover in Chicago, Carroll says United baggage handlers severely damaged his $3,500 guitar.

UPDATE: Overnight the video went from 150,000 views to over 466,000 and has so far amassed 3,335 comments. Read more at blog.ragan.com
 

Google’s Byline Search a Boon to PR

Lexis and Factiva can’t be thrilled witht his development….

Amplifyd from www.mediabistro.com

Google’s Byline Search a Boon to PR

Our newest sister blog Baynewser, explains this morning that Google News now has byline search functionality.

This is a big development for anyone responsible for media relations. Since Google came on to the scene, many of its products and approaches to information have helped PR people do their work–especially Google News and Google Alerts–and have in turn, quickened reaction time and made monitoring and client reporting easier, and cheaper.

Looking at a journalist’s byline history is an obvious strategy, yet it’s continually something that gets public relations people in to trouble. When pressed for time, account executives give in to temptation and skip their Lexis-Nexis research (an expensive product) and begin blasting out pitches. I’ve always argued that PR isn’t deteriorating, just that journalists now have new steam valves in which to out bad pitching and pushy publicists, seen in the early Tweets of AdWeek’s Brian Morrissey, for example.

Read more at www.mediabistro.com
 

RT @ItsSabs: Mobile AR is here to stay. All very cool.

All mobile, using GPS, Camera, and Compass.

Amplifyd from gizmodo.com

Android is quickly becoming the go-to mobile OS for augmented reality apps: just days after Layar gave us a realtor’s tour of Amsterdam, IBM has released a similar—and more comprehensive—app for attendees of the Wimbledon tennis tournament.

The “Seer” app serves the same purpose as any other decent event app (see: Coachella), working as a digital handbook that lists specific locations, facilities and amenities in an easy to navigate interface. What makes this one cool, though, is that it uses your device’s GPS and compass to present information as an overlay on your Android phone’s camera instead of in a static map. Basically, if you point your phone’s camera at a court, restaurant, bathroom or parking lot, Seer should tell you whatever you could want to know about it.

Read more at gizmodo.com
 

Great line from @AdContrarian It’s like equating my grocery list to a Hemingway novel because we both used a pencil.

Amplifyd from adcontrarian.blogspot.com

Twitter Saves The World

First, the obvious.

Twitterers in Iran have been sending us some pretty amazing stuff about what’s going on there. This is the kind of unfiltered, real time, first-hand citizen reportage that is compelling in a way that traditional news sources rarely are. It was impossible before the internet.

Now the gripe.

The way some twitter maniacs are using this as a kind of justification for the idiotic goings on that represent 99% of the activity on Twitter is a joke.

Read more at adcontrarian.blogspot.com
 

No Commentary

Obama Speech Making 101 - 13 step guide - Good stuff from Daily Beast

My favorite is number 8, both sides have a point….

Amplifyd from www.thedailybeast.com
How does Obama keep up his hot streak of speeches? The Daily Beast analyzed his most famous speeches to crack the code behind the president’s rhetoric. Our step-by-step guide for turning even the most divisive debates into an inspiring call for unity.Read more at www.thedailybeast.com